Aveda's Be Curly 4-step curl perfecting system dramatically reduces frizz and defines curl up to 57%. This shampoo is formulated with a wheat protein and organic aloe blend that expands when hair is wet, and retracts when dry to enhance curl or wave. It has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.

• Curl enhancing shampoo
• Boosts shine