What is it: Sophisticated, luxurious and incredibly wearable-this runway-ready collection for eyes, cheeks and lips owes itself to the creative collaboration between Bobbi and her friend, American fashion designer L'Wren Scott. Comes in a notebook-style palette with hand-drawn fashion sketches on the cover. Who is it for: This palette is for the woman who wants to create couture-inspired looks for day and night-with a little drama (or a lot). Why is it different: Inspired by L'Wren's favorite flower-the delicate amnesia rose-this collection is elegant yet edgy while being incredibly wearable. How do I use it: Create a multitude of looks-from casual everyday makeup to a dramatic evening look-by layering the eye shadow shades from neutral to deep: For day, use Amnesia Rose Eye Shadow from the lower lid into the crease before layering on the Sparkle Eye Shadow shades of your choice. For lips and cheeks, use a combination of Sand Pink Blush and Desert Rose Pot Rouge. Ready for drama? Apply Iron Eye Shadow for a cool-grey smokey eye; Ultra Violet Eye Shadow can be used on the lower lid for a pop of color; and Mulberry Eye Shadow can be used as a liner shade for some extra edge. Finish with gel liner and mascara (sold separately) to really make eyes pop.