What is it: Bobbi's secret weapon for looking pretty in seconds? A pop of pink. From her Uber Pink Collection, these lip color shades are sure to flatter all. Who is it for: The woman who wants to look instantly pretty-with a swipe of pink. Why is it different: A bright pink shade and a light pink shade allow you to switch up your look from soft to bold. How do I use it: Wear lip color alone (or under your favorite gloss). Available in Neon Pink, an electric bright pink.