Giorgio Armani Rouge D`Armani. ROUGE D`ARMANI In 2009, Giorgio Armani created Rouge D`Armani - a timeless lip couture signature exuberating elegance. The long-wear formula results in up to 8 hours of intense colour. Experience comfort and shine, without fading and feathering. Soft texture leaves lips feeling continuously hydrated. Lipstick packaged in an elegant black lacquered case with an exclusive magnetic closure. Sealed with a click. A NEW COUTURE WARDROBE In 2016, the maestro of elegance has never been more desirable in its New Couture Colour Wardrobe. Joining the 10 bestselling shades in the catalogue are 14 stunning new shades, created by Giorgio Armani International Makeup Artist, Linda Cantello. The 14 new shades created backstage by Linda Cantello are: #100 Sand #200 Bamboo #300 Gio #301 Amber #404 Flamboyant #405 Lucky Red #501 Milano #502 Kimono #509 Blush #513 Maharajah #514 Ecccentrico #600 Front Row #601 Attitude #602 Nightviper