Rituals Baked eye shadow. Intense 2 colour baked eye shadow palette. Multiple use eye shadow with varying color effects. Use dry for a natural or subtle effect. Moisten your brush for an intense and powerful look. Due to the special baking process of these eye shadows, color pigments are enhanced once applied to the skin. Baked eye shadows stay visible on your skin all day long. Pure gemstones produce uniquely intense colors. Baked eye shadows are unique because more pigments can be used in them than in normal eye shadows. This results in more color and greater longevity on the skin. These pigments give a glossy effect which cannot be achieved with normal eye shadow.