L'Oreal Paris Color Vibrancy Nourishing Shampoo keeps color treated hair shiny and beyond brilliant. Cleansing shampoo powered by Anti-Oxidant [UV] system protects hair color and shields color from fading. For best results and amazing shine, use L'Oreal Color Vibrancy shampoo and conditioner together for up to 60 days of sealed-in color vibrancy Packaging may vary, what you receive may not be what is reflected on site. Based on 4 washings per week using the system of shampoo and conditioner. Shampoo for normal, color treated hair Helps Protect Against Color Fade Up to 60 days sealed-in color vibrancy based on 4 washings per week when you use the system Formulated with anti-oxidants and UV filters to help restore hair and revive shine L'Oreal Paris Hair Expert is now L'Oreal Paris Elvive - new look, same amazing formula. Made in US Massage into wet hair, lather, rinse. Follow with Color Vibrancy Conditioner. For extra nourishment and protection use our Color Vibrancy treatments.