Max FactorFalse Lash Effect Waterproof Mascara *Until Friday 30th June get a FREE Max Factor Cosmetic Bag when you purchase one item. Simply add KMFXH to your basket, discount will be applied at the checkout. Max Factor False Lash Effect Waterproof Mascara helps you achieve the look of false lashes with the stroke of a brush! Not only is the mascara waterproof it lasts all day, doesn't smudge or flake and washes off easily. This special Max Factor formula partnered with the mascaras big round brush means you get never ending volume from root to tip every time.