S Max Mara’s Noveuu style is the latest chapter in the brand’s line of luxuriously effortless, customisable coats. The classic dark-brown drip-proof nylon puffa style is completely reversible and comes with the option of a mink-trimmed side, shorter sleeves and two belts. A Siberian goose down interior makes it just as suited to the slopes as the city, just fold it down into the accompanying cube-shaped bag as you travel.